Episode 3: Marketing is growing confidence | Naren Arulrajah and JV Crum III

July 26, 2017
This presentation is brought to you by Ekwa Marketing, a leader in digital marketing for Growing Dermatologist!

Key Points

  • Digital marketing expert and Serial Entrepreneur Naren Arulrajah, in conversation with JV Crum of www.consciousmillionaire.com
  • Great marketing is about growing confidence
  • When you build a strong reputation with marketing, customers will trust in your product
  • Make innovation a huge part of your brand, constantly create, constantly improve
  • You need to have clarity to what kind of experience you want to create
  • You need to live it, live the experience you create for your customers
  • Who do you want to be a hero to?
  • Technology should be the servant, not the other way around
  • When people love you, they want you to succeed, they tell their friends about you
  • Every day you improve, you become better not only for yourself but to those you are a hero to
  • When you are able to simplify you can move forward and grow in your business
  • You’re not in competition with everyone else, your competing with yourself and getting better
  • Sometimes you have to change the way you look at the world to make an impact
  • When you give your all to your customers who turn into fans the relationship and loyalty grows immensely
  • Think about the mindsets of the people who you are a hero to
  • Scarcity grows confidence, we all want what we can’t have, so if a select few have your ‘test’ product and the others see it- it creates a want and desire of needing that product from potential customers
  • As a society, people are happier when they are a hero to others
Visit: www.consciousmillionaire.com or Email: jvcrum3@consciousmillionaire.com

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