Episode 43: Understanding Dr. Robert Cialdini’s Influence Principles

April 02, 2020
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In this episode Dr. Downie and Naren discuss Dr. Robert Ciladini’s 6 influence principles and how they can help you build, grow and maintain your dermatology practice in today’s world of influence.


  • Introduction
  • Insight into Dr. Robert Cialdini
  • These principles create a moment when people are 3 times more likely to say yes
  • The 6 influence principles
  • An example on leveraging authority for image Dermatology
  • Leveraging liking for image Dermatology
  • Gain and respond to reviews
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