Episode 39: What is Effective Digital Marketing?

March 12, 2020
This presentation is brought to you by Ekwa Marketing, a leader in digital marketing for Growing Dermatologist!

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In this episode, Naren and Dr. Jeanine Downie discusses digital marketing, what it is and how it has transformed her practice into one of the top Dermatology practices. With Ekwa’s effective digital marketing strategies and Dr. Downie’s establishment as an authoritative figure, Dr. Downie is able to practice dermatology and live her life the way she wants.


  • Introduction
  • What is successful digital marketing?
  • How we help ideal patients find you
  • The importance of finding a real professional marketing team
  • Positioning Dr. Downie as an authority
  • How Ekwa Marketing is different from others
  • It’s critical to check references before signing with a marketing company
  • How Ekwa has influenced prospective patients to choose Dr. Downie
  • Dermatologists are real people, sometimes we run late!
  • Managing your reputation and negative reviews
  • The Gist Show
YouTube Show: https://www.youtube.com/thegistshow

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